Oodler Privacy Policy

Introduction

Oodler (“we,” “us,” or “our”) is an AI-powered platform that connects influencers and brands for advertising campaigns. We are committed to protecting your privacy and complying with applicable data protection laws, including the EU General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other relevant regulations.

This Privacy Policy describes what personal data we collect, how we use and share it, and your rights in relation to that data. By using the Oodler platform or services (“Services”), you acknowledge that you have read and agree to this Privacy Policy. If you do not agree, please discontinue use of our Services.

Personal Data We Collect

We collect personal information from influencers and brand users to provide and improve our Services. The types of data we may collect include:

• Contact Information: Name, email address, phone number, postal or business address, and login credentials.
• Social Media Profile Data: Information from linked social media accounts (handles, profile photo, follower counts, audience demographics, and content statistics).
• Campaign and Usage Data: Campaign details, content, schedules, and performance results, as well as platform usage analytics.
• Payment and Financial Information: Billing details, credit card or bank account information, and payout information for influencers.
• Technical and Device Data: IP address, browser type, device identifiers, operating system, and cookie data.
• Cookies and Tracking Technologies: Information collected through cookies and similar tools for functionality, analytics, and performance.

How We Use Your Personal Information

• Providing and managing the Services.
• Facilitating campaign matching, execution, and reporting.
• Communicating with users about their accounts, campaigns, or support inquiries.
• Processing payments and financial transactions.
• Conducting analytics and improving platform functionality.
• Using AI tools for content analysis, quality checks, and recommendations.
• Detecting fraud and ensuring security.
• Complying with legal obligations.
• Other purposes with your consent.

Legal Bases for Processing (GDPR)

• Contractual necessity (to provide the Services).
• Legitimate interests (to improve, secure, and optimize our platform).
• Consent (for marketing, cookies, or optional features).
• Legal obligations (to comply with laws such as tax or accounting requirements).

Cookies and Tracking Technologies

We use essential, functional, analytics, and (if applicable) marketing cookies. Users can manage cookies through browser settings, though disabling them may affect functionality.

Data Sharing and Disclosure

We share data only as necessary with:

• Service providers: payment processors, cloud hosting, analytics providers, AI service providers, and fraud detection services.
• Campaign participants: influencers and brands involved in the same campaign.
• Business transfers: in case of mergers or acquisitions.
• Legal compliance: when required by law.
• With consent: in any other case.

We do not sell personal information.

International Data Transfers

Your data may be transferred across borders to countries with different privacy protections. Where required, we implement safeguards such as Standard Contractual Clauses.

Data Security

We use encryption, access controls, monitoring, and other technical and organizational measures to protect your data. However, no system is completely secure.

Data Retention

We retain data for as long as needed to provide our Services and comply with legal obligations. Account data is deleted or anonymized upon closure, subject to retention requirements.

Your Rights Under GDPR and Similar Laws

• Access your data.
• Correct inaccuracies.
• Delete your data.
• Restrict processing.
• Data portability.
• Object to processing (especially for marketing).
• Withdraw consent.
• Lodge a complaint with a supervisory authority.

California Privacy Rights (CCPA/CPRA)

• Know what data is collected and shared.
• Request deletion of personal information.
• Correct inaccurate data.
• Opt out of sale or sharing of data (we do not sell or share).
• Limit use of sensitive personal information (we only use it as necessary).
• Be free from discrimination for exercising these rights.

Children’s Privacy

Our Services are not intended for individuals under 18. We do not knowingly collect data from children under 13 (or under 16 where applicable).

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be indicated with a new “Last Updated” date. Continued use of the Services after updates indicates acceptance.

Contact Us

If you have questions or wish to exercise your privacy rights, please contact us through the methods provided on our platform.